When it comes to retail marketing, email represents a huge opportunity. Not only can you practically run an eCommerce business using automated emails, but you can also use email marketing to target interested subscribers, nurture loyal customers, and ultimately drive more revenue.
Because email brings in the bacon, brands like De Beers, Seafolly, Sephora, Birchbox, Adidas, Topshop, and many more put email marketing front and center in their marketing strategies.
Today’s email integrations make it easier than ever to automate order notifications, shipping emails, promotional emails and abandoned shopping cart messages. Campaign Monitor customers can integrate email efforts with CRMs, eCommerce platforms, and other solutions to create automated, personalized messages that deliver results.
Why email integrations?
Email integrations allow you to connect existing platforms with an email service provider. They can help you build a best-in-class email marketing program that delivers results.
Here’s what integrations allow you to do:
Bring in data for personalized campaigns
Personalized emails, such as those that are informed by demographics and purchase history, are extremely powerful. Marketers have found a 760% increase in email revenue from segmented campaigns. But where can a marketer gain the data necessary for personalization?
Integrations can provide the data you need to personalize campaigns, especially in retail. For example, if a customer creates an order, they’ll enter their name, as well as their address. If you integrate your online store with your email service provider, you’ll be able to use this information, as well as the customer’s purchase history, to inform email messages.
Marketing automation can make an email program much more successful. If you use an integration, you’ll be able to set up automated triggers based on a subscriber’s behavior. For instance, if a subscriber signs up for your email list, they can automatically receive an email offering a promotion.
Case in point, when people sign up for Gorjana’s email list, they receive $20 to shop at the online store. This welcomes people to the list, but also encourages them to visit the website and shop around.
Once you’ve integrated your platforms, you’ll be better able to target subscribers. Many brands target VIP customers, those who have spent a certain amount with the business, with specific messages.
For example, Sephora sends specific promotions to those who have reached Very Important Beauty Insider (VIB) status. Customers that have spent over $200 at Sephora in the past year receive exclusive promotions targeted to them.
If you integrate your email marketing provider with an eCommerce store or a CRM, you can use data to re-engage subscribers when they need a gentle nudge.
If someone on your list hasn’t made a purchase in a long time, then you might consider sending them an email encouraging them to re-engage with your brand. For example, you might send an email with a promo code to any subscribers who haven’t made a purchase in the past few months.
Alternatively, if someone visits your site, puts items in their shopping cart, but then leaves, you can target them with an email reminding them to come back and check out.
The best email integrations for retail
Here are some of our favorite integrations for retail marketing:
Shopify is one of the leading online store platforms and is especially popular with small to mid-size businesses. With Campaign Monitor for Shopify, you can easily send data from Shopify to Campaign Monitor.
This integration is easy to install (no code required), and once you do, you’ll have access to a wide array of pre-built segments, such as newsletter signups, high spenders, first-time customers, and repeat customers.
dignify, an online retailer of kantha blankets and bedding uses Campaign Monitor for Shopify. With the integration, the dignify team can see if email marketing efforts are doing what they’re supposed to, as well as which efforts lead to sales.
Many retailers use WooCommerce as an online store because it’s so customizable, and WooCommerce estimates that it powers over 37% of all online stores. Those who use WooCommerce usually want to share data gathered in WooCommerce with an email service provider.
The Campaign Monitor for WooCommerce integration allows marketers to automatically pass data between the online store and the email marketing software. The integration makes it easy to add subscribers at checkout. Additionally, marketers can leverage pre-built segments to send personalized, targeted messages.
If you use Magento, you’re collecting rich customer data all the time. Why not use that data for email marketing purposes? By using the Campaign Monitor for Magento integration, you’ll be able to pass customer data directly from Magento to an email.
Like the Shopify and WooCommerce integrations, Campaign Monitor for Magento allows you to send targeted email campaigns based on subscriber behavior. Additionally, you can take advantage of pre-packaged segments that are created once you sync your data.
Facebook is one of the most successful channels for retail marketers, and when coupled with emails, it can result in a slam dunk in terms of ROI. The Campaign Monitor for Facebook integration allows you to add a subscribe form to your company’s Facebook page.
The subscribe form can be white-labeled, and you can add whatever custom fields you need. Campaign Monitor for Facebook is extremely easy to use.
As a retailer, you want to make sure you’re sending customers proof-of-purchase. But these receipts can actually be a marketing opportunity. Every time you send a receipt, you can build a better relationship with your customers.
Campaign Monitor’s integration with Receiptful can help. Receiptful allows you to email receipts with automated discount codes and recommended products. You can also use the integration to send abandoned shopping cart emails.
The best weapon in a marketer’s arsenal is information about subscribers. Email integrations make it easy to not only collect information but use it to create better messages that result in greater ROI.
Retail marketers have a lot to consider, and email integrations can help take some pressure off. These integrations allow you to pass data from one platform to another, which makes it easy to send better, more targeted emails.