ConnectRetarget is a platform that lets you easily create behavioral Facebook retargeting campaigns.
You can split your webpage visitors into specific custom audiences based upon real actions they took on your webpage as the Time they spend on your Site, How far they scrolled down your page, which Browser Language they use, Page they came from (Referral Source), Number of Visits, Date of Visit, Visiting Device, Number of Sessions, and UTM Campaign data.
All resulting in better conversions, higher ROI at lower ad costs. Must have tool for any serious Facebook Advertiser.
New Facebook Behavioral Retargeting Tool
What is ConnectRetarget?
ConnectRetarget is a new cloud-based platform to run Behavioral Retargeting Campaigns on Facebook based upon your website visitors’ actions like:
- Time on Site (in seconds).
- Scrolled Percentage (25%,50%,75%).
- Browser Language.
- Referral Source (last visited website)
- Number of Visits.
- Date of Visit.
- Visiting Device (PC, tablet, mobile).
- Number of Sessions.
- Campaign UTM Source (Google Analytics Campaign data).
- Campaign UTM Medium.
- Campaign UTM Campaign.
And you can even combine these “filters”…
What makes ConnectRetarget unique?
Up to now, you could only retarget to visitors who did visit your webpage.
(No matter where they came from and what they did on your page)
However, not all visitors are equal…
Some visitors will leave your page right away, while others spend “hours” on your site.
So why treat these visitors the same way?
Imagine that you can only retarget visitors who saw your sales page, scrolled down to the bottom and spend at least 2 minutes on your page.
Those visitors are really interested in your product and hence more eager to buy.
Now, with ConnectRetarget you can drill down and filter only your most engaging/interesting visitors into the perfect custom audience to retarget to.
How does ConnectRetarget work?
Actually it’s very easy. You first have to create a so-called PowerPixel. This PowerPixel is a combination of Facebook’s Super Pixel added with extra codes that registers all your visitors actions.
As user, you only have to select your Facebook Ad Account and give your Pixel a name. The software automatically creates the PowerPixel.
The only thing you have to do, is place this code on all your webpages.
From now on, the pixel collects all your visitors actions and you can create your specific custom audiences.
Either you select one of the built-in templates. Below a graphic of the possibilities.
Or you just create your own custom audiences by selecting your favorite filter (or combine filters), like you can see in this short demo video:
So as you can see, with ConnectRetarget you can easily create all kinds of custom audiences based upon your visitors behavior.
Of course with just one main purpose…
To filter your website visitors and only retarget to the most interesting visitors. Those visitors with the “proper behavior and characteristics” and highest change that they will respond to your Facebook ads. Resulting in better ad relevance scores, higher Click Through Rates, lower add costs and higher ROI.
Main features of ConnectRetarget:
- Cloud-based. Hence you can get access on both Mac and PC, and on any device with internet connection.
- Effective Menu and User Interface. This software is super easy to use, no experience needed.
- Simple integration with your FaceBook ads account.
- Create Unlimited Custom Audiences. Just select one of the built-in templates or create your own with the intuitive drop-down filters.
- Advanced Filters: Time on Site, Scrolled Percentage, Browser Language, Referral Source, Number of Visits, Date of Visit, Visiting Device, Number of Sessions, and UTM Campaign data.
- Exclusive FaceBook Retargeting Training and video tutorials.
- 4 extra Bonuses about Facebook ads and retargeting.
- Fully integrated with Facebook API and fully compliant with Facebook TOS.
Are there any shortcomings?
Not really, this is a great piece of software. It’s the first behavioral retargeting tool on the market right now.
In all these cases, Wilco was the first who came to the market with new never seen before options for Facebook Marketers and Advertisers.
And his support and willingness to help you out is outstanding.
The only thing to consider is that as with his prior products, sooner or later, other product creators will come to the market and “copy” his product. And maybe then they will offer “a similar product” at a lower price. (Note: I don’t know about anyone who has yet scheduled a new launch for a comparable product)
No big deal, if you currently are spending at least several dollars a day with your retargeting campaigns on Facebook. By using ConnectRetarget, you’ll probably lower your ad costs by 50% or more and get a better ROI. So, you’ll quickly recover your investment.
How fast? This depends on your savings. But of course the sooner you start, the faster you recover your investment. So why wait until there is a cheaper solution on the market?
Of course, ConnecRetarget is especially interesting if you have sufficient website visitors. As you can only advertise to a custom audience with a size of at least 20 people, it doesn’t make sense to drill down your audiences into many smaller audiences where you won’t reach the limit of 20 people in each sub-segment.
A final tip: add your SuperPixel the first day after you’ve bought it and create your most important custom audiences right from the start. This way you start building your audiences right away. Don’t wait until you want to start your ad campaign (in that case you have to wait until you have enough visitors and people in your custom audiences).
Why should you buy ConnectRetarget?
Because this is the only platform on the market right now that lets you easily create behavioral retargeting campaigns for Facebook advertising.
Install your SuperPixel once and laser-target to only the most engaging and interesting custom audiences. No more wasted add costs spend on the wrong audience. Must have tool for any serious Facebook advertiser to increase relevance score, CTRs and ROI.
You can get access to ConnectRetarget for a monthly fee of $47.00.
The offer has a 30 day no questions money back guarantee period.
Upsells and OTOs
As first upsell, you can buy ConnectAudience ($197.00-$297.00). One of Wilco’s (the creator) other high-end software solutions. With ConnectAudience, you can use all your Autoresponder’s (segmented) email lists (or sub-lists with people who opened or clicked your emails) and (automatically) convert them into Facebook Custom Audiences to retarget/remarket to your list(s) via Facebook advertising.
As second upsell, you get the opportunity to buy ConnectLeads with a discount ($47.00 per month or $197.00 lifetime). ConnectLeads is a great tool to synchronize your Facebook Leads with your favorite Autoresponder. You don’t have to export your FB leads anymore to your autoresponder, but the software does it automatically for you. Huge time-saver. To learn more, read my review about ConnectLeads.
My ConnectRetarget Bonuses
Bonus Pack # 1: UberOptin WordPress Plug-In
Create great looking opt-in forms, for any WordPress Websites
Bonus Pack # 2: OptinPop! WordPress Plug-In
Easily create beautiful, high-converting exit pop-ups with just a few clicks for any WordPress Website