ConnectAudience lets you easily create “email behavioral” Custom Audiences for Facebook retargeting campaigns based upon your email subscribers’ actions such as opening your emails, clicking your links, subscribe to one or more lists and more…
This is a must have tool for any serious Email Marketer who wants to increase conversions with laser targeted Facebook ads.
Email Behavioral FaceBook Retargeting Tool
What is ConnectAudience?
ConnectAudience is a new cloud-based platform to create specific (i.e. segmented) Custom Audiences and run email retargeting campaigns on Facebook based upon your email subscribers’ actions.
ConnectAudience supports all major autoresponders and automatically connects with them via an API.
You can filter and create your Facebook Custom Audience based upon these specific actions.
The email subscriber…
- Is subscribed to email list.
- Is not subscribed to email list.
- Has received the email.
- Has not received the email.
- Has opened the email message.
- Has not opened the email message.
- Has clicked a certain link (or multiple links) inside your email message.
- Has not clicked the link(s) inside your email message.
And the best part, you can even combine these “filters” and use the logical operators AND and OR to really specify your audience.
For example, create a new custom audience for people who opened your email but didn’t click your link(s).
Or combine two or more email lists and only retarget to people on all the lists.
As you can see, you can create laser-targeted audiences.
After hitting the “Create Audience” button, the software automatically syncs your subscriber lists directly into a Facebook Custom Audience inside your Ads account.
In your “Audience Management” section, you can set the (time) rules for updating these audiences. For example, update (i.e sync) your audience every day (or x hours).
What makes ConnectAudience unique?
ConnectAudience lets you easily create new segmented Custom Audiences based upon your email subscriber actions from one central dashboard without opening or creating new lists inside your Autoresponder(s).
It can even combine lists and email subscriber actions from different autoresponders!
Up to now, depending on your Autoresponder, you either had to create your segmented list(s) manually. Or you had to set up a separate segmentation rule inside your autoresponder settings to create a new segmented list.
And if you want to retarget to that segmented list, you had to manually import each email subscriber lists.
So, ConnectAudience not just saves you time, but also gives you extra new targeting options.
Or to say it in other words…
Not all your email subscribers are equal…
Some won’t open your emails, while others click through all links.
So why treat these subscribers the same way?
Imagine that you can only retarget to email subscriber who opened your email and did (or didn’t) click your link(s) inside.
How does ConnectAudience work?
Actually it’s very easy. Just create your new Audience by selecting your favorite filter (or combine filters), like you can see in this short demo video:
So as you can see, with ConnectAudience you can easily create all kinds of custom audiences based upon your email subscribers behavior.
Of course with just one main purpose…
To filter your email subscribers and only retarget to the most interesting ones. Those with the “proper behavior and characteristics” and highest chance that they will respond to your Facebook ads. Resulting in better ad relevance scores, higher Click Through Rates, lower add costs and higher ROI.
Main features of ConnectAudience:
- Cloud-based. Hence you can get access on both Mac and PC, and on any device with internet connection.
- Effective Menu and User Interface. This software is super easy to use, no experience needed.
- Simple integration with your FaceBook ads account.
- Integrates with all major Autoresponders (see image).
- Create Unlimited Custom Audiences.
- Advanced Filters (see above).
- Add tags to your audiences to easily group related audiences.
- Audience Management. Easily edit/adjust audiences, update settings or create Lookalike Audiences.
- Exclusive FaceBook Retargeting Strategies and video tutorials.
- Fully integrated with Facebook API and fully compliant with Facebook TOS.
Inside your app, you’ll find Getting Started tutorial videos which cover everything you need to use ConnectAudience.
But that’s not all…
Inside the app, there is a “Strategies” section with video tutorials how to use the software for the maximum results. At the moment, you can find videos about these topics: Segmenting Ideas, Branding, Cross Sell, The Reminder, Surprise Discount, Email Sequence, and Lookalike Audience.
Are there any shortcomings?
Not really, this is a great piece of software. It’s the first email behavioral retargeting tool on the market right now.
The creator Wilco de Kreij (also from the Netherlands as I’m), is a well-know “Facebook software creator/seller” with earlier high-end products as ConnectLeads, ConnectRetarget, UpViral, VideoSkin and more.
In all these cases, Wilco was the first who came to the market with new never seen before options for Facebook Marketers and Advertisers.
He really wants to help you out and his support is outstanding.
Of course, ConnectAudience is especially interesting if you have sufficient email subscribers. As you can only advertise to a custom audience with a size of at least 20 people, it doesn’t make sense to drill down your audiences into many smaller audiences where you won’t reach the limit of 20 people in each sub-segment.
Why should you buy ConnectAudience?
Because this is the only platform on the market right now that lets you easily create email subscribers’ behavioral retargeting campaigns for Facebook advertising.
Laser-target to only the most engaging and interesting part of your email subscribers. No more wasted add costs spend on the wrong audience. Must have tool for any serious Email Marketer and Facebook advertiser to increase relevance score, CTRs and ROI.
You can get access to ConnectAudience for a monthly fee of $47.00.
The offer has a 30 day no questions money back guarantee period.
Upsells and OTOs
As first upsell, you can buy ConnectRetarget ($47.00-$197.00). One of Wilco’s (the creator) other high-end software solutions. ConnectRetarget is another FB behavioral retargeting app. This time not for your email subscribers but for your website visitors. You can drill down your webpage visitors into specific custom audiences based upon real actions they took on your webpage as the Time they spend on your Site, How far they scrolled down your page, which Browser Language they use, Page they came from (Referral Source), Number of Visits, Date of Visit, Visiting Device, Number of Sessions, and UTM Campaign data.
As second upsell, you get the opportunity to buy ConnectLeads with a discount ($47.00 per month or $197.00 lifetime). ConnectLeads is a great tool to synchronize your Facebook Leads with your favorite Autoresponder. You don’t have to export your FB leads anymore to your autoresponder, but the software does it automatically for you. Huge time-saver. To learn more, read my review about ConnectLeads.
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