The Ultimate List Of Free SEO Tutorials

What if I told you learning about SEO doesn’t need to be hard or expensive?

That for every $200 course, $50 book and two hour long seminar, there’s a blog post that shows you exactly what you need to do, free of charge.

Well in this monster list of SEO tutorials, that’s exactly what you’re going to get.

No matter what you’re looking to achieve – better keyword research, improved link building or even if you’re just looking to learn how to SEO for your new blog – there are free SEO tutorials to show you exactly how to do it.

So if you’re ready to level up your SEO game, it’s time to read on…

What You Will Learn

This article isn’t the biggest list of SEO Tutorials on the web.

Instead, it’s about giving you the best SEO tutorials.

Everything here can – and will – improve your skills and results.

It’s been broken down into sections so you can focus on each specific part of SEO.

Here is an overview:

  • SEO For Beginners
  • Keyword Research
  • Link Building
  • Backlink Analysis
  • Local SEO
  • SEO Copywriting and Content Creation
  • SEO Audit
  • Google Penalty Analysis and Removal
  • Mobile Search
  • Site Speed Optimisation

Each tutorial also comes with a difficulty level of Easy, Medium or Hard:

  • Easy: Even if you’ve never heard of SEO before, you’ll be able to follow along.
  • Medium: You need some knowledge of SEO to complete it.
  • Hard: You’ll need at least a few months in the trenches to get the benefits of

That way you can choose the SEO tutorials that you’re going to get the most benefit from.

Okay, let’s get stuck into, shall we?

SEO Tutorials For Beginners

Are you just getting started with SEO?

Or, looking for simple SEO tutorials on how to improve the performance of your site, without getting too technical?

Well, these beginner SEO tutorials are for you.

SEO Starter Guide by Google

  • Style: PDF
  • Difficulty: Easy

google seo tutorials

If you want to know how to get your site off to a good start, you should read this guide.

It covers every basic part of SEO you need to understand, and gives you some small, actionable steps to take yourself.

It covers:

  • SEO Basics
  • How to improve your site structure
  • The importance of optimizing content (and some easy ways to do it)
  • What crawlers are and how to make them love your site
  • Simple strategies for promotion and analysis

These are really simple concepts, but they’re essential to know. The information here is rock-solid and will help you rank well for years to come.

The Beginners Guide To SEO by Moz

  • Style: PDF eBook
  • Difficulty: Easy

moz seo tutorials handbook

This guide from Moz – one of the front runners in SEO Research and Software – covers all of the basics of SEO.

It avoids going too in depth into a topic, but gives you a clear understanding of each element, so you have a good understanding.

By reading it you’ll learn:

  • How Search Engines work
  • The ways people interact with Search Engines
  • Simple design tweaks to make your site more SEO friendly
  • How to perform basic keyword research
  • What search-friendly content looks like
  • How to build links and why you need to do it
  • Tools and accessories to make SEO easier

Allowing you to make changes to your site, start research and build your rankings with confidence (and without the jargon).

How To SEO Your Site In 2016 by Hobo Web

  • Style: Blog Post
  • Difficulty: Easy to Medium

hobo web seo tutorial for beginners

Hobo Web have put together a 59-point step-by-step tutorial on how to understand SEO, and how to apply it to your site.

It contains:

  • Answers to beginner SEO’s frequently asked questions
  • Videos explaining tricky concepts
  • Complete breakdowns of how to perform: keyword research and link building
  • Simple tricks you improve your on page SEO

This is by far the most complete SEO tutorials for beginners I can find online.

If you want a deeper understanding of SEO, without feeling too overwhelmed, you should bookmark this one.

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Beginners Guide to SEO by KissMetrics

  • Style: Blog Post Guide
  • Difficulty: Easy

kissmetrics beginners seo

This guide from KissMetrics is more short-and-sweet, and comes at Beginners SEO from a business owner’s point of view, instead of someone trying to become a professional SEO.

It gives you a basic understanding of:

  • Why SEO is important
  • How to optimise elements of your page, like headings and coding
  • Build links from different sites

A nice addition to other search engine optimization tutorials out there. If you don’t want to wade through long, heavy content, this is more up your street.

Learn SEO by Tutorials Point

  • Style: Multiple Blog Post Guide
  • Difficulty: Easy to Medium

learn seo by tutorials point

This tutorial is basic in design, but does well to explain some concepts that the other beginner SEO tutorials don’t.

It goes to a little extra depth, and you can follow on step-by-step as more of a tutorial, than just gaining an understanding.

You can read more about:

  • The difference between White Hat and Black Hat SEO
  • What more specific elements like Meta Tags are
  • How to hire an SEO expert, should you need it

I wouldn’t use this over the other two guides to build your knowledge of SEO, however it’s worth a read to deepen your understanding a little.

The Noob Guide To Link Building by IPullRank (On Moz)

  • Style: Blog Post
  • Difficulty: Easy

the noob guide to link building

This guide was written back in 2012, but don’t let the date fool you, this post is still as relevant today. Link building – as you’ll read later – is one of the factors you need to pay attention to.

And, this epic SEO tutorial will show you how to do it right.

In it you’ll find:

  • A beginner’s guide to what link building is
  • How to plan a link building campaign for the next six months
  • Content you can create to create link building opportunities
  • A list of sites you can build links from right now

You could follow this guide for the next few months and see results that will last a lifetime. Definitely the place to start getting link building knowledge.

The Importance Of Keywords In SEO by Shout Me Loud

  • Style: Blog Post
  • Difficulty: Easy

shout me loud keywords

Keywords can be a confusing topic for you beginners – you’ll get more tutorials on them next. Harsh Agrawal has put together a great post to help you understand what they are, how they work and the the role they play.

You’ll learn:

  • What makes Keywords Important
  • How to start with Keyword research
  • Essential information about density and placement
  • The next steps to take for your own site

Even if you don’t put anything into action yet, it gives you a much better understanding for when you read the more in-depth keyword tutorials.

Keyword Research Tutorials

Keywords are an integral part of Search Engine Optimization. While the way Google processes them may change from time to time, they remain part of a search engine’s backbone.

In these tutorials you’ll learn from the best on how to perform keyword research, and elevate the organic traffic for your site.

The Definitive Guide To Keyword Research by Backlinko

  • Style: Blog Post/eBook
  • Difficulty: Medium

backlinko keyword research definitive guide

Brian Dean’s guides are always super easy to follow; this tutorial is no different.

Whether you’ve just found out what a keyword is, or if you’re a seasoned veteran, you can find something in the seven chapters of this guide.

Brian shows you:

  • The psychology of keywords
  • How to use Google Keyword planner
  • What long tail keywords are and how to use them
  • How to interpret keyword competition
  • Easy to use keyword research tools
  • How to turn your keywords in SEO content

When you’ve finished this guide, you’ll have a complete understanding of Keywords and actionable strategies you can use to grow traffic to your site.

19 Step Keyword Research Process by Ahrefs

  • Style: Blog Post
  • Difficulty: Medium

ahrefs keywords tutorial

This step-by-step from Ahrefs shows you a complete breakdown of how to perform keyword research. From start to finish, this guide holds your hands for every step.

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You’ll learn:

  • How to create a keyword research spreadsheet
  • How to use sites like Quora and Wikipedia to find hyper-specific keywords
  • Keyword Planner tips to find the most optimal keywords for your page
  • How to use free Long Tail Keyword tools to find easy-to-rank keywords
  • The data you need to focus on to decide on your best keywords

By the end of the tutorial you’ll have a complete list of keywords you can use across your site, that are laser-focused to your audience. Not bad for free, right?

How To Do Keyword Research For SEO by SEO Nick

  • Style: Blog Post
  • Difficulty: Medium

seo nick keyword research

This is probably the most thorough guide to gaining an understanding of Keyword Research on this list.

Nick talks you through:

  • How to understand and interpret keyword data
  • Researching keywords based on how your potential audience will search
  • Easy to use variations – like looking at plurals – to get more traffic
  • How to perform keyword research for specific areas of your page

Once you’ve read this you’ll have a much better understanding of how keywords will work. Which ones will work for your site. And, where to look to get your best results.

How Four Numbers Can Send You Millions Of Visitors by Viperchill

  • Style: Blog Post
  • Difficulty: Easy to Medium

viper chill keyword research

This is a hyper-specific approach to keywords, but if you can use his research in your content, it’s one of the best tutorials out there.

Glen explains how you can capitalise on using the years (2015, 2016 etc.) in your keywords to get a huge boost in organic traffic ahead of your competition.

He breaks down the data on how this works, when you should implement it, and why you need to approach your keywords in this way. Giving you a list of content ideas, and relevant keywords, you can use to skyrocket your traffic.

How To Find 100 Keywords In 26 Minutes by Nichehacks

  • Style: Blog Post
  • Difficulty: Easy

how to find 100 keywords in 26 minutes

You can find a lot of keywords in a really short space of time. So, if you’ve got a hectic schedule and less than 30 minutes to commit to your SEO efforts, this guide could be for you.

In this tutorial you’ll see:

  • A quick guide to finding keywords for your niche
  • Google Suggested search to see real-world search terms
  • Free tools and techniques for finding relevant keywords
  • How to use Soovle searches to see keywords for any search engine

If you follow along you should come out with a list of around 100 keywords. With this list you can start researching into which will bring the best results for your site.

A good choice if you’ve been putting off keyword research.

How I Increased My Search Traffic 44% by KaiserTheSage

  • Style: Blog Post Case Study
  • Difficulty: Medium

kaiserthesage blog traffic case study

In this tutorial KaiserTheSage walks you through how he used Google Analytics data, and some simple keyword research, to get 44% more traffic in less than 30 days.

He also keeps the guide constantly updated so it’s easy to implement based on changes to Google.

Here he’ll show you:

  • How to use hidden Google Analytics data to find high-converting long tail keywords
  • Where, when and why you should use them in certain points on your page
  • How to use internal links to boost rankings in just a few days

All of which will leave you with a completely actionable strategy to rank for more keywords that are much more likely to convert into paying customers.

Link Building Tutorials

Learning how to create a link building campaign doesn’t need to be hard. And, while it may feel like the world is against you, it’s not.

These tutorials will show you how to make your voice heard – and your site rank – with long-term strategies for success.

White Hat Case Study: How To Get A #1 Ranking by Backlinko

  • Style: Blog Post, Case Study
  • Difficulty: Medium to Hard

brian dean link building case study

This case study follows the story of Emil, who took a middle-of-the-road snack company to a number one Google ranking. And, give you the exact strategy he used to get there.

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By the end of the post you’ll know:

  • How to find keywords worth ranking for
  • Foolproof ways to send outreach emails that get you links
  • How to build Skyscraper content from your competitors content
  • Copywriting tips to attract more links

You get to learn about the whole process of link building, and fill in gaps in your knowledge with practical steps. Even if you have no content worth linking to right now, by the end of it you’ll be able to create a solid piece and get valuable backlinks for it.

Case Study: White Hat Link Building In The Gambling Industry by Moz

  • Style: Blog Post, Case Study
  • Difficulty: Medium

moz link building in the gambling industry

You don’t have to be in the Gambling Industry to get a lot of value from this post. Sam Miranda shows you simple, actionable ways you can create content and links in your industry.

He talks about:

  • Generating high quality link leads
  • Different types of content that generate the most leads
  • The importance of creating consistent value
  • Outreaching to people naturally in a way that converts

You’ll come away with a sound knowledge of the two main concepts of link building: make news or make friends.

Link Building Tactics: The Complete List by Point Blank SEO

  • Style: Resource Page
  • Difficulty: Easy to Medium to Hard (Topic dependent)

point blank seo tactics link building

You’re about to see every link building tactic on the face of the earth. If you’re stuck for an idea, or have no idea where to start, you can use this post to drill down to the tactics that fit you.

You can select any of the check boxes from this list:

point blank options

Then it’ll present you with a list of tactics, or groups of tactics, you can choose from the get the results you want in your time frame:

link building results point blank

And you’ll get a mini-tutorials, or a link to a major tutorial, on how to implement each tactic. A crystal clear resource you’ll be able to use to get solid results.

The Ultimate Guide To Tiered Link Building by Matthew Woodward

  • Style: Video Tutorial
  • Difficulty: Medium to Hard

matt woodward tiered link building guide

Tiered Link Building is an effective strategy. Although the landscape of link building has changed somewhat since the post was written – these tactics will be effective as long as links are a ranking factor.

Across six videos and blog posts you’ll learn:

  • Exactly what tiered link building is
  • The benefits of using it
  • How you can use it to rank your sites much more easily
  • How to create a multi tiered link building campaign

If you’ve found your current approach to link building is stagnating, this could be exactly what you need to take it to the next level.

Link Building: How To Build Links To Your Site In 2016 by Hobo Web

  • Style: Blog Post
  • Difficulty: Easy to Medium to Hard (Topic dependent)

hobo web how to build links 2016

Another great resource from Hobo Web. Aside from showing you the evolution of Matt Cutts’ hair, they also give you some impressive, consistently up-to-date link building advice.

In this tutorial the answer your most frequently asked questions with actionable tactics and advice, like:

  • How to perform broken link building
  • How to get local links
  • Whether you should use, or avoid, directory links
  • What to focus on with Social Media links

These is a blend of actionable tactics, and quality advice you can trust. My advice is to pay attention to it.

Internal Links by Moz

  • Style: Learning Resource Page
  • Difficulty: Easy

moz internal linking

Internal Linking is an often forgotten tactic, yet it still remains effective. This is only a short guide on Internal Links that covers:

  • What is an internal link?
  • How they spread link juice
  • When and where you should internal link

This post is the basis for most internal linking tutorials out there – and is arguably the best – so it’s better to get the information straight from the horse’s mouth.

February 5, 2018

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